OenoStyle is an innovative consulting, market research, and event production firm focused exclusively on the wine segment. We create educated and brand aware wine consumers by producing wine events that marry traditional tastings with an educational component to "lock-in" the brand. We can also provide custom consulting and market research to enhance share and revenue for producers, distributors, and retailers alike. Our core competencies enable clients to cut through the resistance and confusion that typifies the saturated wine market and deliver a branded message embedded in a consumer's "wine education."
Today's competitive environment is becoming more consolidated. Smaller distributors, seeking to differentiate themselves in the eyes of suppliers and retailers, must look beyond traditional customer research and marketing to maintain sustainable competitive advantage. An effective and "objective" education program locks a brand(s) into the wine synapse of the consumer, evoking the product's name whenever that knowledge is called upon. This capability allows distributors to create differentiation when trying to close prospective suppliers and retailers. This is especially true for distributors with a highly percent of "old-world" wines in their portfolio. OenoStyle also builds grounded market research by extracting both qualitative and quantitative data covertly from event attendees. Covert data collection is statistically more valid, and it illustrates both a micro and macro model of consumer habits and sentiment. We even have an archetect on staff to provide display consulting, design and build-out.
The OenoStyle team knows wine inside and out. We've worked as event producers, senior sales and management professionals, and supplier-side consultants. We have tackled the full range of challenges producers and distributors face as they strive to be more profitable and innovative. OenoStyle’s tools and techniques are based on our extensive research on best practices in corporate profitability and innovation and leverage best practices in market research. They are ideally suited to market and product projects; innovation process initiatives; and Six Sigma and other quality improvement initiatives.
Peter marries his long history in the wine, gourmet food & restaurant businesses with his experience in marketing and technology seminar production. He has produced wine lectures and seminars for both wine organizations like ZAP and the Walla Walla WPA to numerous corporate, restaurant, and private group events. Peter has written, produced, and/or headlined almost 100 different events for a wide variety of clients at a host of eclectic and unique venues. He has appeared on television and radio programs from Massachusetts to Washington State and appeared several times on “This Week in the Palm Beaches” interviewing chefs, restaurateurs, and wine merchants.
Peter also provides smaller producers visibility and brand management within the distribution channel including both sales force training and key account support. He also provides a way for producers to have a presence at New England area wine and trade events without the time and cost of travel.
Professionally, he has served as the National Sales Director of American Ostrich. American Ostrich produced gourmet ostrich products exclusively for "white linen" foodservice, healthcare, and gourmet shop distributors. He represented the firm at all industry trade shows, and not only showcased our products on the Food Network, but at boutique events like the ZAP wine tasting tour. At The Taste of New England he worked extensively with chefs and vinery representatives to match the wines to specific ostrich dishes.
Peter served as the Executive Vice President of Sterling Research, an industry analyst group providing IT consulting, market research, and visibility to the networking and telecommunications industries. Peter developed and sold several, multi-city, educational seminars, enabling the sponsors to present their objectively validated value proposition directly to the firm’s proprietary list of highly qualified prospects without the costs associated with traditional sales calls.
He has also been employed at The Hull Times as the Food & Wine Correspondent and worked for several years as the Bar Manager at Fraunces Tavern Restaurant, "New York's Premier Historic Dining Experience" in New York City. He founded Nautical Tasters, a wine club, with several friends in 1996. With close to 100 members nationwide, the club organized local tastings, vineyard tours, tasting vacations, and wine lectures.
Peter is a graduate of the Elizabeth Bishop Wine Master's Program at Boston University, and has a Masters Degree in Marketing from The University of Maine.
Blas enjoys referring to himself in the the third person as he conducts business as an assistant natural gas risk and volatility analyst for Essent NV in Geneva, Switzerland. Luckily he still finds time to head up the European efforts of Oenostyle. His duties include working with local restauranturs to discover new wines and trying to set the land speed record in a Kia Picanto on the 235 kilometer trek from Geneva to Beaune.
Blas has studied wine making in Northwest Wine Academy's Wine Technology Program. He has travelled extensively in wine country and has published several wine reviews and wine market forecasts. Blas has gained a unique perspective into the retail wine market, and understands the nuances of both diner's and consumer's expectations. Blas received his MBA from Northeastern University.
Richard consults, designs, and oversees the installation of all wine cellars, bar library sections, and retail wine display products. He is a member of the Retail Design Association and received his Batchelor of Architecture from Pratt Institute in Brooklyn, NY.
"The OenoStyle "Pinot" Seminar Series heightened the understanding and appreciation of the pinot noir grape for everyone in the room. By demonstrating the differences between old and new world wines, laws, and market strategies, attendees gained a useful topology of the wine market that we even adopted as an illustration of network legacy architecture. The bottom line was that the event delivered an excellent "education" that my clients really appreciated."
- Steve Longoria, Director of Network Processing Marketing, IBM
"We hired Peter and OenoStyle to produce an educational tasting for our annual Board of Director's meeting. Peter's presentation was both informative and extremely entertaining. He made learning more about wine less intimidating and we all had a lot of fun. Peter went "above and beyond" by arranging a golf outing for us at his club and continuing his efforts at dinner by pairing wines and answering all of our questions."
- Tom Carmody, Chairman of the Board, AmeriDream, Inc.
Peter "Polo" Richardsson
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