oenostyle

 

Services

Producer Distributor Retail - Restaurant Charity & Special Events

 

OenoStyle is an innovative event production, market research, and consulting firm focused exclusively on the wine segment. We create educated and brand aware wine consumers by producing wine events that marry traditional tastings with an educational component to "lock-in" the brand. We can also provide custom consulting and market research to enhance share and revenue for producers, distributors, and retailers alike.  Our core competencies enable clients to cut through the resistance and confusion that typifies the saturated wine market and deliver a branded message embedded in a consumer's "wine education."

Today's competitive environment is becoming more consolidated. Boutique producers fight for distributor attention and shelf/list space. Smaller distributors, seeking to differentiate themselves in the eyes of suppliers and retailers, must look beyond traditional customer research and marketing to maintain sustainable competitive advantage. An effective and "objective" education program locks a brand(s) into the wine synapse of the consumer, evoking the product's name whenever that knowledge is called upon. This capability allows distributors to create differentiation when trying to close prospective suppliers and retailers. This is especially true for distributors with a highly percent of "old-world" wines in their portfolio. OenoStyle also builds grounded market research by extracting both qualitative and quantitative data covertly from event attendees. Covert data collection is statistically more valid, and it illustrates both a micro and macro model of consumer habits and sentiment. We even have an architect on staff to provide display consulting, design, and build-out.

The OenoStyle team knows wine inside and out. We've worked as senior management and supplier-side consultants, tackling the full range of challenges producers and distributors face as they strive to be more profitable and innovative. OenoStyle’s tools and techniques are based on our extensive research on best practices in corporate profitability and innovation and leverage best practices in market research. They are ideally suited to market and product projects; innovation process initiatives; and Six Sigma and other quality improvement initiatives.

 

Producer

Smaller producers are forced to compete with each other for distributor attention and shelf/list space. This is especially true as the distribution channel becomes more consolidated, and efforts to “free the grape” are coming very slowly. Market success requires the both committed distributors and loyal and educated consumers. OenoStyle can help boutique producers stay fresh in mind of distributors and consumers alike, by utilizing our unique wine events that marry traditional tastings with an educational component to "lock-in" the brand. We also can provide the following capabilities to enhance recognition and share.

  • Develop national/regional pricing models, distribution programs, and marketing materials.
  • Evaluate new supply channels and develop supply programs and functional cost controls.
  • Identify national/regional prospects and then presented the line to potential distributors, gourmet restaurants, and retailers.
  • Provide the distribution channel with sales collateral, sales force training, and key account support.
  • Build brand and distributor awareness from the consumer side by making presentations at restaurants, wine seminars, professional cooking seminars, and specialty retailers. Develop brand awareness through interaction with the customer base at trade shows, in kitchens, and at boutique food and wine events.
  • Represent the producer at national/regional industry trade shows
  • Negotiate all national/regional media buys and represented the firm at all industry trade shows
  • Showcase the producer at national/regional wine events like the ZAP wine tasting tour and PinoTour - 2008.
  • Work with chefs and restaurant owners to match the wines to dishes.
  • Develop and direct all sales and marketing activities including, prospecting, program creation, presentation, closing, and retention, and have responsibility for all pricing programs, revenue forecasts, and budgets.

Distributor

Today's competitive environment is becoming more consolidated. Smaller distributors must differentiate themselves in the eyes of suppliers and retailers. To accomplish this they need to look beyond traditional customer research and marketing to maintain sustainable competitive advantage. An effective and "objective" education program locks a brand(s) into the wine synapse of the consumer, evoking the product's name whenever that knowledge is called upon. This capability allows distributors to create differentiation when trying to close prospective suppliers and retailers. This is especially true for distributors with a highly percent of "old-world" wines in their portfolio.

  • Support distributor channel through sales collateral creation, sales force training, key account sales support, and new account solicitation.
  • Support distributor through interaction with the customer base at trade shows, in kitchens, and at boutique food and wine events.
  • Develop brand awareness through the creation of boutique food and wine events at retailers, restaurants, charity affairs.

Retail - Restaurants

Retailers seek to maximize revenue and inventory turn from limited shelf space. This is especially true as the distribution channel becomes more consolidated, and individual consumers are forced to choose from a narrower offering. Market success requires loyal and educated consumers. OenoStyle can help retailers stay fresh in mind of the consumer, by utilizing our unique wine events that marry traditional tastings with an educational component to "lock-in" the brand. We also can provide the following capabilities to enhance recognition and share. We can also help by:

  • Develop brand awareness through the creation of boutique food and wine events at retailers, restaurants, charity affairs.
  • Support retailer through interaction with the customer base at trade shows, in kitchens, and at boutique food and wine events.
  • Develop wine lists
  • Support charity and community efforts

 

Charity - Special Events

Including a wine component to your event can both boost attendance and revenue. It can give your event another avenue for fundraising and auction items.

  • Creation of boutique food and wine events at retailers, restaurants, charity affairs.
  • Develop wine list for dinner.
  • Pair donated wines with wine seminar

 

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OenoStyle LLC
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498 North Main Street, Suite 2
Cohasset, MA 02025
(781) 383-6495
info@oenostyle.com